Key Projects & Achievements

Two decades of launches, landmark campaigns and live experiences.

From pioneering the first pay Telugu GEC satellite channel to building national ad sales departments and producing marquee entertainment properties — here is the track record behind M Collective.

Track Record

Key projects and achievements

Channel launches, ad sales departments built from scratch, and programming that created new revenue streams.

MAA TV

2002 – 2004

Launch: Pioneered the first pay Telugu GEC satellite channel.
Branding: Designed the channel's logo.
Investor Relations: Attracted and secured investors.
Sales & Marketing: Strengthened the department and designed innovative, market-friendly programs.
Celebrity Programs: Created special programs involving celebrities.
Programming: Developed a Fixed Programme Chart (FPC).
Revenue Programs: Introduced revenue-generating events, both live and recorded.
Events: Organized the TELUGU STARS CRICKET TROPHY with professional standards.

TV 9

2004 – 2006

Ad Sales: Established the National Ad Sales Department.
Client Acquisition: Attracted new clients and transitioned print media advertisers to electronic media.
Market Expansion: Enhanced market potential in traditional markets.
Government Advertising: Increased government sector advertising to be on par with corporate advertising.

N TV, Bhakti TV & Vanita TV

2006 – 2008

Ad Sales: Established the National Ad Sales Department for all channels.
Bhakti TV: Launched South India's first devotional satellite channel.
Programming: Developed an FPC for Bhakti TV and introduced half-hour commercial slots.
Political Debates: Organized MLA constituency-wise political debates.
Devotional Programs: Monetized the coverage of devotional programs.
Marketing: Promoted N TV across various media and designed ad creatives for channel marketing.

Salient Features

What sets the work apart

Firsts, long-standing client relationships and campaigns that changed how brands showed up on Telugu television.

Surrogate Ad Campaigns

Introduced the first surrogate ad campaign in Telugu TV with VST Champs (cigarettes) audio campaign in 2001.

Long-term Clients

Maintains a major ad spender, Narayana Group of Institutions, for over two decades.

Diverse Expertise

Combines programming and ad sales & marketing with rich experience in handling government and corporate clients.

Innovative Campaigns

Developed unique ad campaigns such as using Mega Star Chiranjeevi as a brand ambassador for government schemes.

PR Coordination

Managed PR activities for clients with news bureaus.

Successful Launches

Launched multiple brands, including TV channels like MAA TV, N TV, Local TV, and Anurag University.

Our Major Brands

Brands, institutions and governments we've worked with

Consumer giants, education groups, public sector undertakings and state governments across two decades of campaigns.

Notable Programs & Events

Properties we created, produced and monetised

Advertiser funded programs, entertainment properties, cultural festivals, films, ground events and BTL activations.

Advertiser Funded Programs (AFPs)

LUX Dream Girl
A 13-episode beauty pageant aired on Gemini TV, produced per P&G's marketing plans.
McDowells Yaari No 1
A 13-episode celebrity show aired on Gemini TV, featuring notable personalities like Rajamouli, Prabhas, and Ram Charan.

Entertainment Events

Tollywood T20 Cricket Trophy
Sponsored by multiple clients, including Shriram Group and Andhra Bank.
Celebrity Cricket League (CCL)
Ongoing since 2012, with sponsorships from national clients like A23 and MYK Laticrate.
SIIMA
South India International Movie Awards with sponsorships from Bharati Cements and Big C.

Cultural & Educational Events

Silicon Andhra
Mega classical dance events involving international delegates.
South India Science Utsav & Science Congress
Annual conferences with notable delegates, including Padma awardees.
Jana Kavanam
Workshops with literary figures, including national awardees.
Chekumuki Science Festivals
Annual festival with participation from around 1 million students from both Telugu states.
Chekumuki Monthly
Contributions to India's oldest, consistent children's science monthly.

Ad Films

Ad Films
Created ad films for clients such as Shriram Chits Ltd, Narayana Group of Institutions, Anurag University, and political candidates.

Daily Soaps

Daily Soaps
Produced and generated revenue for daily soaps like "Laxmi Kalyanam," "Talambralu," and "High School" on Maa TV & Gemini TV.

Motion Pictures & OTT Series

Feature Films
Provided creative assistance for films like "GUNA 369," "Talaivi," "Mixup," "Subrahmanya," "Pranam," and "Pallevaasi."

YouTube Channel

Lollipop Stories
Produced over 500 children's animation stories for the "Lollipop Stories" YouTube channel.

Ground Events

Live Concerts
Organized Music & Dance concerts like Devi Sri Prasad Live Concert and S Janaki and Kuchipudi Dance Live Concert.

Brand Endorsements

Brand Endorsements
Managed endorsements by Mahesh Babu, SP Balasubrahmanyam, and Padma Sri Koneru Hampi.

BTL Activities

Mobile Van Campaigns
Executed campaigns for Colgate Palmolive and Shriram Gold Loan, including mobile van tours.
Government Publicity
Introduced mobile van campaigns for government publicity in 2009.
Exhibitions
Regularly maintained LED screens for advertisements in Hyderabad's NUMAYUSH exhibition.
In-store Promotions
Managed promotions for Olive Mittai and Sri Aditya Concept School.
Metro Rail Shelters
Executed campaigns for Shriram Gold Loan and local retail.

CCTV Network

South Central Railway
Built, operated, and maintained CCTV networks on platforms of 26 railway stations in Hyderabad and Secunderabad.

Social Media Campaigns

Political Campaigns
Produced promotional material and managed media planning for political campaigns, resulting in successful election outcomes.

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